SANOFLORE leaves the L'Oréal fold to strengthen Ekkio Capital's
Ekkio Capital's organic cosmetics division
Founded in 1986, Sanoflore is one of the pioneers of certified organic cosmetics in pharmacy.
When L'Oréal acquired the brand in 2006, it identified the potential of a range of organic facial care products for a public seeking natural, sustainable beauty solutions.
At the end of 2023, Ekkio Capital emerged as a natural buyer capable of supporting Sanoflore's development. Indeed, Ekkio is already present in organic and natural cosmetics with another pioneer in the sector, Laboratoires Gravier, and Lorcos, a manufacturer specialized in solid galenics.
The carve-out strategy consists of strengthening Sanoflore's development potential in high-performance formula ranges, rich in natural active ingredients and respectful of the skin and the environment.
The aim is to double in size within 4 years through organic growth.
Ekkio Capital was supported in this transaction by Sergio Calandri (founder/developer of Pranarom, HerbaGem and Biofloral), who is taking over the management of the laboratory.
